Old Trapper renews Jim Rome sponsorship for seventh year

Old Trapper has renewed its sponsorship of Jim Rome for a seventh straight year, extending a partnership that keeps the beef jerky brand in front of sports fans across The Jim Rome Show and related platforms. The deal brings back the weekly “What’s Your Beef?” segment and expands Old Trapper’s presence across radio, streaming and social media.

Why it matters: - The renewal keeps Old Trapper aligned with a national sports audience that is already engaged with Jim Rome’s commentary and audience participation. - The partnership gives Old Trapper repeated exposure across radio, streaming and social platforms, which can help reinforce brand recognition among sports fans. - The deal also sustains the “What’s Your Beef?” segment, a recurring format that ties the brand to fan interaction.

What happened: - Old Trapper renewed its sponsorship with sports personality Jim Rome for a seventh consecutive year. - The partnership continues across The Jim Rome Show. - The renewed deal again includes the custom “What’s Your Beef?” segment, where listeners share weekly opinions on sports and other topics. - Old Trapper said the agreement strengthens its connection with passionate sports fans nationwide.

The details: - The partnership includes on-air mentions, integrated content and social media engagement. - The Jim Rome Show is available on broadcast and satellite radio. - The show also airs through the Jim Rome FAST channel on smart TVs and streaming platforms, including Amazon Fire TV and Roku. - The program is also featured on X. - Old Trapper beef jerky is described as handcrafted and real wood smoked. - Old Trapper said the renewal reinforces its connection to the sports community and its commitment to beef jerky for game day. - Old Trapper Smoked Products has produced handmade beef jerky from Forest Grove, Oregon, since 1969. - The company says its products are distributed nationwide and come in flavors including Old Fashioned, Peppered, Teriyaki and Hot & Spicy. - Old Trapper says it has been recognized as Category Captain by Convenience Store News. - More information is available on Old Trapper's website. - Old Trapper’s social channels are listed on Instagram and Facebook.

Between the lines: - The renewal suggests both sides see value in a long-running partnership built around a familiar audience and a repeatable interactive segment. - The use of multiple distribution channels gives the brand more touchpoints than a traditional radio sponsorship alone.

What's next: - Old Trapper will continue appearing across The Jim Rome Show through mentions, content integrations and social media. - “What’s Your Beef?” will continue as a weekly audience-driven feature. - The partnership is positioned to keep reaching sports fans across broadcast, streaming and social platforms.

The bottom line: - Old Trapper is doubling down on a partnership that blends sports media, audience engagement and broad platform reach.