Wellkaya wins Bronze at A' Design Award for packaging design

Dheeraj Bangur and Brandsthan earned a Bronze A' Design Award for Wellkaya, a millets herbal cookies packaging system recognized in Italy on July 8, 2026. The award spotlights a wellness-focused design that blends ayurvedic references, premium materials and clear product differentiation for retail shelves.

Why it matters: - Wellkaya’s Bronze A' Design Award signals growing demand for packaging that combines wellness branding, clear information design and premium presentation. - The recognition matters for Brandsthan and Dheeraj Bangur because it places their work in an international design competition judged on innovation, sustainability, function and brand clarity. - For the packaging market, Wellkaya offers a model for making health-oriented products easier to identify and more credible on shelf.

What happened: - The A' Design Award announced Wellkaya, a millets herbal cookies packaging system designed by Dheeraj Bangur, as a Bronze winner in the Packaging Design category. - The announcement was made in Como, Italy, on July 8, 2026. - The recognition goes to Dheeraj Bangur and the Jaipur-based studio Brandsthan. - The award positions Wellkaya among designs recognized for thoughtful development and technical care.

The details: - Wellkaya is built around three variants: Medho for brain support, Tejo for digestive balance, and Ojivo for immunity. - The packaging uses structured hierarchy, controlled color coding and concise iconography to speed recognition. - The outer pack uses 350 GSM premium-grade paperboard for strength and a luxury hand-feel. - Selective UV embossing highlights the product name and herbal ingredients. - Gold foiling is applied to the brand logo and the wording “Millets Herbal Cookies.” - Inside, a metallic organic-texture paper pouch preserves freshness for each set of two cookies. - A custom WellKaya pattern on the outer pouch supports brand continuity. - Vintage botanical engravings reference traditional herbal knowledge. - Simplified compositions keep the packaging readable in retail environments. - The Bronze A' Design Award assesses entries against innovation, sustainability, functional efficiency, aesthetic appeal, material choice, user convenience, brand identity reflection, market competitiveness and information clarity. - Interested readers can view the award page and design details on the A' Design Award website.

Between the lines: - The design reflects a broader shift in wellness packaging toward cleaner hierarchy, eco-conscious materials and a more premium visual language. - The work also shows how heritage cues such as ayurvedic references can be paired with modern typography without losing clarity. - The award suggests that subtle luxury can be used to build trust rather than overwhelm the product story.

What's next: - The recognition may encourage Brandsthan to keep developing packaging that connects traditional knowledge with contemporary design systems. - The studio says its process combines market study, material testing and user experience mapping. - The award could help shape future work in wellness and food packaging by reinforcing research-driven design and measured innovation.

The bottom line: - Wellkaya stands out because it treats packaging as both a sales tool and a trust-building system for wellness products.